Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly over the past two years. Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps.
Any way you look at it, humans are wired to be social. The fact that mobile is social cannot be overemphasized. Just like in formal chatting and video calling, businesses can push sales through mobile devices. Creating a functional Facebook or Twitter account is great, but it is just not enough.
The bottom line today is very simple — you need an app.
The Benefits of Having an App
1. The Mobile Phone Is the New TV - Your Business Needs a Channel
Americans have their devices either at their fingertips, in their pockets, or within an arm’s reach at nearly all hours of the day. That is a huge window of opportunity for you to put your brand in front of prospective clients. The more chances you offer potential customers to reach you, the better off your business will be.
2. Market More Directly
What if you could send a message to your top 1,000 customers right now? How would that impact today’s sales? A mobile app can target potential customers based on what kinds of events, offers, and specials they’re already interested in, all on their phone.
3. Provide Your Customers With Value
Do you have a loyalty program? Make it digital. Remind your customers why you’re more valuable to them than your competitors, and nudge them closer to your business, all from the convenience of their mobile devices.
4. Build Brand Recognition
Use the app to engage potential clients on a regular basis with surveys, new events and weekly specials. The more often they engage with your app, the more brand recognition they will develop, and the more they will use your company as a go-to for your products and services. This advertising rule of the thumb is called effective frequency. It states that if customers see a brand more than 20 times, then it is truly noticed.
5. Stand out From the Crowd
As of 2016/2017, companies with interactive mobile apps are still fairly rare. Now is the time to take advantage of this effective communication and marketing tool while it will still set you apart. By the time your competitors realize its importance, you will have grabbed almost the entire market share.
6. Increase Customer Loyalty
How many customers come back to your store or office for a second purchase? This is an essential aspect of business that must be cultivated. A mobile app will make your customers feel like they are a part of a special VIP program. Like they are in on a secret that they want to keep coming back to.
7. Turn Your App into a Social Platform
A recent study revealed that most people on social media log in just to see what their friends are talking about. Why not incorporate this concept into your marketing strategy? Your app and all of its content can be easily shared on social media platforms, and as a result can become the conversation. This approach has proven effective in increasing customer engagement, organic referrals, repeated sales, retention, and monetization.
8. Complement Your Website
“Do we need an app if we have a functional website?” This is a common question. Many marketers operate on a shoe-string budget, but the truth is a mobile app actually complements the capabilities of a website. Where a website attracts new customers, a mobile app creates customer loyalty.
In 2014, the number of people using their mobile phones surpassed the number of desktop users. A functional website is the first point of contact for prospective clients; however, after attracting these new customers encouraging them to continue the relationship by downloading your app is priceless. It opens the door for customers to comfortably ask questions and get to know your brand better. In fact, having an app is becoming an essential step not only for establishing brand loyalty, but for creating your brand’s community.
What engaging features would you like your brand’s mobile app to include?